57 PROFILE BABY LOVE Nicole Graham founded Ziggle Baby when she discovered that zip fastenings worked better for her baby than poppers. The business is now award-winning and offers products at various price points to cater to all parents When did you start up and why? In 2012 I made some sleepsuits with zip fastenings for my wriggly baby daughter, as they were so much easier than traditional poppers when changing her. I thought other parents might benefit too and researched this idea and then took the first step into business and launched a tiny range of suits and bibs. My aim is still to enable parents to afford attractive looking products that make parenting babies easier. Tell us about your product offering. Fast forward 12 years since launch and the Ziggle range has expanded into many categories suitable for baby gifting. From cute and cuddly, to plain and subtle, to bright and bold, there’s a Ziggle design to suit every outfit and everyone’s tastes. What are your most popular products? We have won over 20 awards and are most well-known for our dribble bibs because their design and quality make them so useful for parents with teething babies aka drool monsters! A close runner up would be our large, thick muslin squares, again because they literally are essential for parents coping with a baby’s mess! Have any styles taken you by surprise with their popularity? Our new Bunnies collection has been incredibly popular. Whilst the team here loved the design, you never know until the product is out there and selling through. How do you keep your designs fresh and current? Do you follow trends? It’s crucial that we offer designs that parents want to dress their babies in. Our accessories need to match their babies’ outfits so offering products
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