FRANKFURT: IN BRIEF Celebrating Business Together was the motto of this year’s mega trade fair for the global consumer goods industry, consisting of Ambiente, Christmasworld and Creativeworld. Here’s what went on at the Show! The trio of Frankfurt consumer goods fairs, consisting of Ambiente, Christmasworld and Creativeworld, impressively demonstrated that the entire global consumer goods industry was a guest at the fully booked Frankfurt exhibition grounds for five days. Even the rail strike could not dampen the success: “Mission accomplished! Together with around 5,000 exhibitors and participants from over 170 countries and regions, this top-class trade fair trio strengthens the consumer goods industry in uncertain times”, summed up Detlef Braun, Member of the Executive Board of Messe Frankfurt. The Frankfurt trade fair trio with international appeal has once again proven to be a leading event that provides orientation for retailers and manufacturers. “Once a year and only here in Frankfurt! The economy is under enormous pressure in the face of increasing global tensions. That’s why personal encounters, new solutions, inspiration and the development of new export markets and sales channels such as Hospitality and the contract business are irreplaceable,” emphasises Braun. Voices from the industry underline this: “Once again, the trade fair trio of Ambiente, Christmasworld and Creativeworld asserted its immense importance as the number one order platform for the German specialised trade. The retail trade’s need for innovations, the chance to experience and order products in a personal encounter on site were the key factors that characterised the spirit of the trade fair. Retailers are entering the new year with a strong tailwind and many trade fair trends,” summarises Christian Haeser, Managing Director of the German Home and Office Trade Association (HWB). Michael Berz, President of the German Culinary and Tableware Trade Association, adds with regard to Ambiente: “Like other specialised 62
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