the course of the trade fair; the high customer frequency and the quality of the discussions were particularly positive. Our expectations of being able to welcome not only distributors but also our global key accounts were fulfilled!” The entire spectrum of the specialised retail trade was represented in Frankfurt. In addition, the three trade fairs attracted well-known major buyers, including Begros, Butlers, Dehner Gartencenter, Dirk Rossmann, dm Drogeriemarkt, Edeka, Fleurop, Globus, Hornbach, Metro and Obi from Germany. Major international buyers included Amazon, Anthropology, Carrefour International, Crate & Barrel, El Corte Ingles, Galleries Lafayette, Fortnum & Mason, Harrods, La Rinascente, Loft, Marks & Spencer, Migros, the Museum of Modern Art, Sainsbury’s, Tesco, Walmart, not forgetting Zara Home. The fact that the trade appreciates Ambiente, Christmasworld and Creativeworld as a successful platform is also substantiated by Messe Frankfurt’s visitor survey. In terms of satisfaction with the range of exhibits, this year’s trade fairs also surpassed last year’s: 94 per cent of visitors were satisfied with the quality and range of exhibitors compared to 93 per cent last year. THE FUTURE OF NEW WORK FOR DIVERSE TARGET GROUPS Lifestyle and workstyle are increasingly merging: What will the work of the future look like? The Future of Work area provided answers to this contemporary question: the curated special show presented solutions for modern working environments. This area not only gave new impetus to office furnishers, but also to many other target groups such as architects, planners and commercial end users such as hotels, the hospitality industry and providers of co-working spaces. “The past few years have led to a period of upheaval, which has also had an impact on interior design: the boundaries between living and working, creativity and formality, functionality and design are dissolving, which creates new design opportunities for us interior designers. The new Ambiente concept reflects this - category thinking is a thing of the past!” explains Carsten Wiewiorra, President of the Association of German Interior Designers (bdia). “With Future of Work, the trade fair is doing justice to planners who are looking for forwardlooking, flexible and sustainable solutions.” In addition, the paper, office supplies and stationery brand industry showed suitable offers for commercial office supplies and technology with an expanded presence by three hall levels. “With this year’s Ambiente, the international trade fair venue Frankfurt has proven that it is our industry platform. We once again have a trade fair venue for exchange between retailers and the industry, which is very important and we are very pleased about this,” emphasised Rolf Schifferens, President of Durable. NEW: Trade fair dates 2025 Ambiente, Christmasworld and Creativeworld will continue to take place at the same time at the Frankfurt exhibition centre. They will, however, be moved to the beginning of February to ensure that major global trade fair dates are aligned. In addition, the daily sequence of Creativeworld will be optimised in consultation with the industry. All three leading trade fairs will start simultaneously on Friday. Creativeworld will continue to run for four days. Ambiente/Christmasworld: 7th to 11th February 2025 and Creativeworld: 7th to 10th February 2025. Visit: https://creativeworld.messefrankfurt.com 64
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