7 EDITOR’S LETTER On the cover Ancient Wisdom is a gift wholesaler that designs and imports handcrafted gifts directly from India, Indonesia, Nepal, Europe and China. It distributes aromatherapy, home fragrance and bathroom products from its UK factory in Sheffield. Authentic marketing While March saw the onslaught of corporate campaigning around International Women’s Day, June is Pride month in the UK, and needless to say the same marketing wheels will be put in motion to capitalise on yet another very important advocacy day. But has the meaning of these events been lost as they become yet a money maker on the retail calendar? I delve into this subject further in my blog on page 34 of Attire Accessories, where I also delve into how you can be a genuine and authentic ally. Of course, it’s not just the special days that get the tills ringing. There are perennial bestselling giftware items that any savvy retailer has in their arsenal. Baby gifts top the lot when it comes to an industry sector that will always yield results – even a global pandemic can’t halt the onslaught of new births! – while eco-friendly offerings continue to please the ever growing environmentally aware consumer. We cover the best products in these categories on page 43 and 24 respectively. If these don’t fit the angle of your store, there’s also kitchenware, bath & body, tabletop and new products. This issue we also shine the spotlight on the amazing industry events PG Live, Exclusively Housewares, and Home & Gift. Don’t forget to head to the back of the magazine where our sister title Attire Accessories has an array of jewellery inspiration. Enjoy the issue, Louise Prance Editor Louise DESIGN +44 (0)1376 535 616 artwork@giftfocus.com ACCOUNTS +44 (0)1376 535 616 accounts@giftfocus.com MANAGING DIRECTOR Sarah Ellis +44 (0)1376 535 602 sarah.ellis@giftfocus.com Gift Focus and Attire Accessories are solely owned, published and designed by Ellis Media and Events Ltd. Whilst every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of advertisers nor by the editorial contributions. The views expressed do not necessarily reflect those of the publisher. Gift Focus is published six times a year. ISSN 1758-0897 @giftfocus @giftfocusmag @gift_focus Gift Focus magazine is proud to be associated with and supporters of: ADVERTISING Account Manager Lauren Redford-Hughes +44(0)1376 535 609 lauren.redford-hughes @giftfocus.com EDITORIAL Editor Louise Prance +44 (0)1376 514 000 louise.prance@giftfocus.com 29 45 Louise Prance, Editor 24
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