MEET THE NEWEST DESIGNERS ATTENDING SCOOP The UK’s leading boutique fashion and lifestyle show, Scoop opens its doors at Olympia West, Kensington on the 14th -16th July 2024. Founder and Managing Director Karen Radley has revealed an exciting roster of new designers for visitors to discover this season. Retailers will have the opportunity to browse collections from an exclusively curated edit, in a welcoming environment designed to inspire creativity and bring joy to the buying experience. With a commitment to sustainable fashion NANIG, echoes the timeless elegance of Europe in the 40s and 50s. Drawing inspiration from the designer’s early years in the enchanting streets of Paris, NANIG bridges the gap between past and present, offering a collection that seamlessly merges vintage aesthetics with contemporary style. With a keen eye for detail and a passion for ethical fashion, Nany will be showcasing her collection for the first time this July at Scoop. Seema Kahai, the designer behind the brand, Seema, was born and raised in India, and spent her adult life in New York. Her intricate designs, embroidery, and great attention to finishing detail has made her collections popular with celebrities. Seema’s passion for travel takes her to remote Indian villages in search of authentic fabrics, and the unique talent and craftsmanship of the local artisans. Fusing indigenous and ancient textile craftsmanship with elements of contemporary and classical art, Yavi produces a collection of beautiful dresses, tops and skirts. Each item is handcrafted by skilled artisans, contributing to its essence of ethereal design. Fabrics such as silk, velvet are seen on elegant coats to flowing dresses. Jewellery brand, Bocanegra uses a unique combination of colours, sizes and textures that are dominated by hexagon silhouettes using special glass beads. The collection consists of colourful bracelets, earrings and necklaces. Created in 2000 by three sisters, Sans-Arcidet Paris has become the benchmark in the world of the fashion raffia accessories. The collections takes us from Paris to Madagascar offering a blend of elegant accessories, from the simple tote to the urban handbag and the fashion hat. Inspired by the sister’s childhood spent in Madagascar, the collection combines the tropical infusions with French Parisian chic. Footwear designer, Loie Istanbul uses first-class leathers, handcrafting and technology to create luxury soft leather collections. Loie Istanbul was founded in 2018 as the results of 49 years of experience in the footwear industry as a family company. It started to offer its customers in Turkey a luxurious online shopping experience and now operates in 94 countries including the UK, Italy and the USA and has a standalone store. Karen Radley, Founder and Managing Director of Scoop says, “At Scoop we are continuously evolving and showcasing fresh, up-and-coming designers from around the world. The new designers this season are exceptionally unique, offering innovative and captivating collections that promise an exciting discovery for visitors.” Recognised as a must-see on the international trade show circuit, Scoop will open its doors at Olympia West this July to showcase around 250 new and exciting designers in an edited line up of premium women’s fashion as well as luxury home, beauty, lifestyle and men’s collections. Visit www.scoop-international.com for more information. POP RETURNS TO PURE WITH DIVERSE FASHION COLLECTIONS Pure London x JATC taking place at Olympia London from 14th -16th July 2024, will see the return of the POP destination with the newest, most diverse fashion collections and embracing inclusivity with gender fluid, culturally inspired collections. Buyers will discover an array of new brands and returning favourites who are creative, fun, cultured and environmentally tuned-in. Inspired by pop culture, POP offers a selection of alternative streetwear, gender fluid collections, vintage labels, festival fits and tech infused pieces. New to the show and established in 2023 by seasoned fashion experts with over 30 years of combined experience, Wkndgirl’s creatively designed in-house fabrics and styles range from everyday wear to evening attire. With a commitment to empowering women, Wkndgirl seamlessly blends affordability with luxury, driven by the unwavering support of their customers. Also exhibiting for the first time, Fouroz, the goto destination for trend-led and expressive clothing, invites buyers and retailers to discover a curated collection of attention-grabbing pieces that celebrate self-expression and creativity. From vibrant prints to intricate designs, each Fouroz garment tells a unique story. Regular favourite among visitors, Nova of London creates a range of original, on-trend, and affordable collections ranging from pretty dresses to Athleisure while Girl In Mind, a celebrity and catwalk-inspired fashion label, will present a collection of highquality garments in bold girly prints adorned with eye-catching embellishments. Their wide range of glamorous party dresses and cosy stylish knitwear, casual tops, and skirts, are all designed in-house. Finding Friday introduces a trend inspired, versatile and flattering collection made using luxurious fabrics – designed in house from sketch to store. Visitors will discover their latest collection of glamourous pieces to suit every occasion. South Beach caters to the vivacious, free-spirited fashionista, who’s not afraid to make a statement. The distinctive collections feature swimwear, resortwear, and accessories – using sustainable fabrics. With a stylist collection of women’s pieces, Eilly Bazar’s main collection of fast fashion and leisure garments will be on show for the first time alongside Zephans & Co’s ready to wear collection made in Africa. With seasonal shades and warm favourites, Pistachio’s collection is as practical as it is stylish. Statement floral prints on everyday classics and versatile shapes the collection is easily adaptable for a casual day look. Alice Lips, an independent brand that celebrates unique style and individuality was founded in 2020 in Italy. Alice’s Lips specialise in edgy, bold fashion made from distressed fabrics to vegan leather skirts. Set to have big impact this season is AX Paris, with everything from jumpsuits to dresses alongside ready to wear occasion wear brand Shoowe with pieces which are handcrafted and designed in India. The collection of exquisite mother of the bride dresses, effortlessly capture the essence of grace and celebrate the cherished bond between mother and daughter on that momentous day. For further information please visit www.purelondon.com ON WITH THE SHOW 9
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