TWO FOR JOY ILLUSTRATION LICENSED FOR EXCLUSIVE COLLECTION OF GREETING CARDS Two For Joy Illustration, an independent publisher of distinctive greetings cards that is represented by art licensing and design company The London Studio, has been licensed by Otter House to produce an exclusive capsule collection of greeting cards. The collection will be based on Two For Joy Illustration’s Bookish range of luxury greetings cards. Inspired by the beauty of classic book covers, each Bookish card is intricately designed with handdrawn typography and illustration and has a beautiful coloured inside print, matching the design. Two For Joy Illustration is the brainchild of Louise Richardson, who runs her business from her little studio in Suffolk. Louise is a digital illustrator whose style is notable for beautiful, playful illustrations, paired with hand-drawn typography. To date she has produced over 200 greeting card designs. twoforjoyillustration.weebly.com THANKBOX MARKS MENTAL HEALTH AWARENESS WEEK Workplace gifting start-up Thankbox has marked Mental Health Awareness Week by donating 20 percent of each sale to Mental Health UK throughout May, to help people suffering from a range of issues such as depression and anxiety. The Edinburgh-based online card and cash collection service, which marks its fourth anniversary this month, said it was prompted to make the gesture after research revealed an explosion of people suffering from social isolation and loneliness as a result of remote working. The company, founded and run by husband-and-wife team Valentin and Tsvetelina Hinov, is partnering with Mental Health UK and has pledged to donate funds worth a fifth of every sale made. www.thankbox.com SMART TOYS AND GAMES ACQUIRES WOW TOYS Leading Belgian puzzles and games company Smart Toys & Games has announced the acquisition of Wow Toys company. Wow Toys, founded in 1996 by Nadim Ednan-Laperouse, is known for its high-quality pre-school range of vehicles and figures. The range created with children in mind has no sharp edges, no small parts, no toxic materials and no batteries. The highly designed range of over 70 vehicles and over 100 figures are fully interactive and the mechanisms include a flywheel and clutch system that provide easy interactive play with robust toys that can safely handle the most enthusiastic young children. The range continues to be supported by retailers across the world and loved by parents looking for premium quality products that inspire fantasy role play with their children. www.smarttoysandgames.co.uk INDUSTRY NEWS 9
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