EXCLUSIVELY BRAND SHOWCASE BREAKS PREVIOUS ATTENDANCE FIGURES The ever popular ‘curated for media’ Brand Showcase at the 2024 Exclusively Show was billed as being better than ever and proved its point with a 41 percent uplift in press attendance over the two days of the show. Day one included phenomenally well attended product demos, while day two saw the debut of the new Press Briefing Lunch. The Press Briefing featured an introductory presentation from the Exclusively team, a guided tour of the space including brand and product demonstrations and a Trend Showcase presentation from trend forecaster, Scarlet Opus, including a tour its picks for ‘best of the best’ on trend products for 24/25 and beyond. Brand Showcase curator, Richard Watts explained, “The Brand Showcase is always an exciting opportunity for media and influencers alike, given its reputation for super-accurate predictions of the trends ahead. This year, on day two we welcomed top consumer and trade titles from print and broadcast to their own ‘event within an event’ – and this new feature proved massively popular. “Throughout the two days, product demos were massive draws including a makeup mini-session courtesy of EKO Home featuring the company’s new LED travel mirror, a lively and massively popular showcase of steam ironing and steam cleaning by Polti, and a personalised apron embroidery feature from Salter.” The Exclusively Brand Showcase is a ‘capsule event,’ which hosts some two hundred journalists, bloggers, and influencers overall, treating them to a curated edit of the show. More information about Exclusively 2025 can be obtained from the BHETA Member Services Team on +44 (0)121 237 1130 or on the www.bheta.co.uk, or via the website www.exclusivelyshows.co.uk Hale Events introduces new ‘Sustainability Stars’ trails through its South West trade shows Many of us are thinking about how we have less impact on the planet and move forwards to a sustainable future. At Hale Events’ Expowest Cornwall trade show last year, Sustainable Business Master’s degree students from Exeter University surveyed attendees, and 78 percent said that sustainability was important or extremely important to their business. Sustainability is becoming a more important factor in the buying decisions of consumers, whether they’re planning to reduce emissions, reduce plastic usage or waste, improve their supply chain, manage food waste more efficiently, or consider their choice of transport, so it is increasingly important that trade shows present and highlight products they want to buy. Hale Events will be highlighting Sustainability Stars at all its trade shows in 2025. They want to call attention to those exhibitors who are running their businesses from a more ethical standpoint, such as those who are certified B-Corporations, who care about not just profit, but people and the planet too. Visitors looking for products and suppliers with such credentials can look out for these Stars throughout the show and chat to them about what they are doing. This will help meet the increasing consumer desire for sustainable products. For more information about Hale Events and their trade shows – Giving & Living, the Source trade show, and Expowest Cornwall, please visit www.hale-events.com or call +44 (0)1934 733 433. 16
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