59 UP AND COMING LOVE Following her third maternity leave, The Baby Gifting company Founder Shiba Babamiri decided it was now or never and launched a luxurious and premium baby gifting brand with sustainability at its heart When did you start up and why? I launched The Baby Gifting Company in January 2023, with lots of prep work happening behind the scenes a year prior to that. I launched the business from a love and passion for creating special moments and memories in those precious early years. Having three young children myself, I know too well how quickly each chapter closes. It’s so important to me to really treasure each moment and each day. I wanted to create a brand that becomes part of those precious moments for every parent; receiving a thoughtful and sentimental gift as well as being the gift giver of one of our boxes, allows for shared happiness and connection. What prompted you to launch the business? It was really an idea that started brewing when I had my first baby. I noticed how many of the gifts we were kindly given either ended up not being used, or we ended up with too many of the same things (lots of bibs and mittens that came in gift boxes). I also couldn’t help but notice the sheer amount of packaging that comes with baby gift hampers! I just thought there must be a more sentimental, sustainable and meaningful way of gifting to new parents. I noticed the same pattern after my second and third baby and thought I better do this or no one will. So, with this in mind, I set about creating a really thoughtful and beautifully curated range of gift sets, from a parent to a parent, with products that I know will be used, loved and treasured! What challenges have you overcome since the company’s launch? Being a first-time founder means there is a lot for me to learn, which is part of the journey and keeps me excited of course. Baby
RkJQdWJsaXNoZXIy MTA0NTE=