60 Whether it’s trying to tackle back-end codes on the website, or making sure every order goes out on time, there’s a new kind of challenge every day. The real true challenge is making sure I continue to dedicate my time to my family as much as possible, which is not easy when running your own business – but continue to try my best! Tell us about your product offering. We’ve curated a range of gift sets that cover various themes and occasions throughout those early precious days, from 0-12 months; from our bestselling Welcome Baby Gift Set to our Playtime Music Set, there’s a box for everyone. Our products are really inspired by my most loved items from my own children, but made even better. For instance, our Classic Cashmere Baby Gift Set, which includes a cashmere blanket and matching beanie, was inspired by a set I had received for my daughter which I loved using, but I wished it was softer, better quality and slightly larger in size. So, I designed a blanket with the perfect weighting and size, and sourced 100 percent pure Mongolian cashmere for that extra softness. I also really struggled to find hooded towels for my babies that were extra thick and hotel standard quality. So, I designed the towels with 600GSM thickness to be extra cosy and snuggly. We offer personalisation on our products and have found this to be an extra feature that our customers really love for truly sentimental gifting. Our corporate gifts are another popular range, offering companies and brands a lovely selection of thoughtful gifts for clients and employees. What are your most popular products? Our keepsake teddy is a real winner and included in many of our gift sets. It’s made from 100 percent recycled materials with the cutest personalised little jumper. Our 100 percent GOTS certified organic cotton blankets are also very popular – our customers love the heavy weight and quality of them. Have any styles taken you by surprise with their popularity? It’s been really interesting to see how many of our baby shower gifts are bought in the cream/ ivory shade, as more and more parents choose to wait to find out the gender of their baby upon birth. I couldn’t wait to find out as early as possible in each pregnancy, but do wish I had it in me to have a surprise, I think it’s so fun! How do you keep your designs fresh and current? Do you follow trends? We create modern classic styles that are timeless and unique. It can be tempting to follow trends, however we are all about pieces that will be treasured and loved for many years to come. What sets you apart from your competitors? We strongly believe in creating gifts that are of the highest quality and are eco-friendly, whilst bringing joy and happiness to every
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