72 tools must be checked to ensure that they are fully integrated into back-end systems, with no conflicts emerging. Businesses also need to confirm that all images have alt tags and detailed image descriptions added, with captions readily available for video footage. REVIEWING DESIGN CHOICES Sherwen Studios has identified that many accessibility errors stem from design choices. For example, using red or green colour palettes could be complicated for those affected by visual impairments such as colour blindness. While font choices, font size and line spacing, as well as colour contrasts, can impact how accessible information is for people with dyslexia. MANUAL CHECKS OF KEYBOARD NAVIGATION We may be used to touchscreen solutions, but any website must be easily navigated using keyboard navigation or voice command technology. As well as navigating across different pages, it’s also essential to check that booking forms and online calendars are also easy to use via keyboard navigation. REVIEWING THE USE OF AUTOMATED CUSTOMER SERVICE TOOLS While automated chatbot tools are helpful in filtering customer service queries, digital accessibility requires additional support. To ensure that all users are suitably supported, there need to be easy ways for customers to quickly speak directly with a human customer service agent. COLLABORATING WITH CYBERSECURITY TEAMS TO REVIEW ACCESSIBLE OPTIONS Finally, Sherwen Studios also recommends reviewing your cybersecurity policies. While tools such as multi-factor authentication are essential for security settings, they can become problematic for some users. Allowing alternative options to captcha forms or MFA could make it easier for customers to log into their personal accounts without compromising on safety. Matt Sherwen says, “These tips are just a glimpse into the complexities of digital accessibility. There’s a lot to consider, but it’s also important to realise that when it’s handled correctly, it opens your business up to a much wider audience. No one should be prevented from gaining information online, and the upcoming implementation of the EAA gives businesses a solid reason to prioritise their accessibility standards.” To help businesses with their digital accessibility plans, Sherwen Studios will shortly be publishing a practical white paper titled Beyond Compliance - Rethinking Accessibility as part of an inclusive digital experience. In addition to exploring the context and business case for investing in accessibility, the report also features user-led feedback and a series of handy checklists and step-by-step guides to help businesses improve their online platforms. To pre-register for your free copy and have it delivered straight to your inbox, please visit www.sherwen.com/theeuropean-accessibility-act-2025
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