FEATHER & WINGS FINE JEWELLERY PARTNERS IN CHARITABLE INITIATIVE Feathers & Wings Fine Jewellery, a renowned demi- and fine British jewellery brand has announced a new partnership with Luminary Bakery, a charity and social enterprise dedicated to empowering women through training, employment, and community. Starting immediately, Feathers & Wings will donate 10 percent of each sale to Luminary charity, contributing to their mission of supporting women who have experienced a social and economic disadvantage. Founder of Feathers and Wings Fine Jewellery, Jane Bannor, shares the inspiration behind this initiative: “Partnering with Luminary Bakery is such an honour for me, knowing I can make a difference in the life of a woman who is at a social disadvantage, and give her another chance to live a fulfilling life.” Feathers & Wings has long been celebrated for its exquisite craftsmanship and commitment to ethical practices. This new chapter in the brand’s journey aligns perfectly with its core values, blending artistry with altruism. Each piece of jewellery sold will now not only symbolise beauty and elegance, but also hope and empowerment for women who need it most. Luminary Bakery, based in London, offers support and training to women who have experienced homelessness, violence, criminal activity, or a lack of opportunities. Luminary provides baking and employment skills training in a 2-year programme. Through baking and selling artisan products, the social enterprise Luminary Bakery Ltd provides these women with a chance to build new futures for themselves and their families. They provide a safe and professional environment where women can grow holistically – encouraging ambition, restoration and second chances. “We are thrilled to partner with Feathers & Wings,” said a spokesperson for Luminary Limited. “This collaboration will enable us to continue providing essential resources and support to women who are working to make positive changes in their lives. We are deeply grateful for this commitment to our cause.” www.feathersandwings.co.uk POLARN O. PYRET APPOINTS SARA SJÖBERG AS NEW CEO The Board of Directors for the iconic Swedish childrenswear brand, PO.P (formally known as Polarn O. Pyret), has announced the appointment of Sara Sjöberg as the forthcoming Chief Executive Officer. Sara Sjöberg steps into this role with a wealth of experience from digital and omnichannel commercial strategy and operations from H&M Group, ICA, and Accenture. She currently serves as the Head of Omni Marketing and Digital Sales at H&M Group for South Europe, where she has built the Customer Activation & Marketing organisation. Sara succeeds Johan Munck who will be stepping down as CEO of PO.P when Sara has joined, no later than 1st of September 2024. This is a planned transition by the board of directors and the departing CEO. Johan Conradsson, Co-Managing Partner at Procuritas says:“With its passion for strong sustainable businesses, Procuritas seeks to support and accelerate the development of PO.P and digitalization of its omnichannel business. We are delighted to welcome onboard Sara Sjöberg, whose experience and vision we believe are ideal for leading PO.P’s skilled teams going forward. This move reflects our confidence in the brand’s ambitious journey towards redefining sustainability and quality in the textile industry. www.polarnopyret.se HALO AWARD 2024 LAUNCHED AT NAJ AGM The NAJ’s Annual General meeting at the iconic Tower of London marked the launch of the HALO (Hallmarking Awareness and Learning Online) Award as it returns for a third year. The HALO Award is supported by the British Hallmarking Council and the NAJ. Its objective is to encourage and reward promotion of the importance of the hallmark to all consumers browsing and buying fine jewellery or silverware online. UK Hallmarks have existed for nearly 700 years and it is easy for jewellers to take the reassurance they offer for granted. Hallmarks protect the trade by preventing unfair competition through misleading descriptions and protect the consumer by guaranteeing the precious metal content of an article. Massive increases in online sales, global competition and high precious metal prices mean that hallmarks even more important than ever. However, their value is significantly diminished if the consumer is unaware of the reassurance they offer, leaving them easy prey to misleading descriptions. Consumer education online and at the point of sale is vital and HALO was devised specifically to prompt online jeweller retailers to take a fresh look at their customer journey and easily accessible information. www.naj.co.uk/halo INDUSTRY NEWS 5
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