19 BRAND SPANKING NEW Brand spanking new Check out some new and exciting products in the current market URBAN FARM-IT Urban Farm-It, the British-based leader in sustainable urban farming, has announced the launch of an exciting range of Mushroom Growing Kits—a unique, thoughtful, and fun gift for food lovers, garden enthusiasts, mushroom lovers, and budding mycologists. Perfect for anyone seeking an engaging, handson activity, these kits make it easier than ever to grow gourmet mushrooms at home, offering a sustainable and rewarding way to produce fresh, nutritious food. Customers can grow fresh mushrooms in just four weeks, transforming their kitchens into mini-mushroom farms and savouring the flavours of homegrown produce. Easy to use, pretty and decorative, and suitable for all ages and skill levels, these kits are designed to delight both seasoned growers and absolute beginners. With a simple, repeatable growing process, the Mushroom Growing kits are a perfect gift for any occasion, bringing fun and flavour to homes everywhere. The Mushroom Growing Kits feature popular varieties such as oyster and shiitake mushrooms, known for their rich flavours and culinary versatility, as well as Lion’s Mane, celebrated for its unique taste and numerous health benefits. Mushrooms aren’t just fun to grow; they’re also a nutrient-full superfood, rich in vitamins, minerals, and antioxidants. The kits simplify the process of cultivating high-quality mushrooms at home. Unlike traditional farming, which can have a high environmental impact, growing mushrooms is a low-waste, low resource alternative that can be done almost anywhere. Each kit comes with pre-inoculated substrate blocks and detailed instructions, making it easy for anyone to grow their own mushrooms sustainably—no garden or green thumb required! The Mushroom Growing Kits are designed with a unique voucher system that eliminates the challenges of stocking perishable live spawn. Instead, a voucher is provided in the box that customers redeem, free of charge, for fresh mushroom spawn. “Our goal is to empower more people to embrace sustainable food production,” said Elliot Webb, Founder of Urban Farm-It. “With our Mushroom Growing Kits, we’re making it possible for anyone to grow their own fresh, delicious, gourmet mushrooms from the comfort of their own home.” www.urban.farm-it.com TONIES tonies® – an audio brand for children – has launched the Book Pocket Tonies, which is an exciting new range of unabridged audiobook Tonies perfect for older children, featuring titles and authors loved by 5-10 year olds. Retailing for £8.99 each, the Book Pocket Tonie collection launches with 20 titles from bestselling authors, including Tom Fletcher, David Walliams, Adam Kay, Enid Blyton, Dav Pilkey and Andrea Beaty, with many more Book Pocket Tonie titles launching in 2025. The Book Pocket Tonie range is a game-changing new offering from the brand, which has been designed to cater for older listeners, extending the joy of the virtually indestructible Toniebox for even greater long-term value and play potential. Book Pocket Tonies are the latest addition to tonies® Pocket Tonie collection which launched this August, with the educational Clever Pocket Tonie range, which has been one of tonies® most successful launches to date. The new Book Pocket Tonies are expected to be a huge hit with Toniebox owners too, as children are increasingly turning to audiobooks for entertainment. Designed with collectible appeal, Book Pocket Tonies have been designed to look like miniature books, with cute Toniebox ears. With pocket money friendly prices of just £8.99, kids will soon amass a delightful library of Book Pocket Tonies to feed their love of literature and keep them away from screens. The range is great for building confident reading skills too, as kids can read along with their favourite book as the audiobook story plays. www.tonies.com
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