Gift Focus inc Attire Accessories - November/December 2024

52 Like many businesses, we’ve faced challenges due to economic fluctuations, inflation, and shifts in consumer spending. However, our focus on ecofriendly, affordable luxury products and maintaining strong relationships with both suppliers and customers has helped us navigate the current market. How do you view the future of independent retail? Despite the challenges, independent retail has a bright future if it continues to focus on quality, uniqueness, and building strong customer relationships. Consumers are seeking out brands with a story, especially those that offer something different from the mass market, and I believe there will always be a place for independent retailers that cater to these desires. Are you active on social media? How is this important for the business? Yes, we are active on platforms like Instagram and Facebook. Social media is essential for building brand awareness, engaging with customers, and showcasing new products. It’s also a way to share the stories behind our products, something that resonates well with our audience. Do you have any advice for new businesses starting out in the world of gifts? Stay true to your vision and don’t try to be everything to everyone. Focus on building strong relationships with your suppliers and customers, and keep your product offering authentic. Be prepared for challenges but stay adaptable and open to learning from them. What can we expect in the future from the company? We plan to expand our eco-friendly and ethical product lines even further, continuing to innovate while maintaining the quality and integrity that Ancient Wisdom is known for. There are exciting new collaborations in the works with artisans around the world, and we’re committed to growing our sustainability efforts in every aspect of the business. ANCIENT WISDOM www.ancientwisdom.biz

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