55 PROFILE PERSONALISED MEMENTO COMPANY www.personalisedmemento.co.uk personalised products, while still having the capacity to supply larger retailers. Additionally, our state-of-the-art website preview feature allows customers to see their finished items before they order, boosting confidence and improving conversion rates. Our automated factory ensures short lead times which enable us to react quickly to peaks in trading along with our excellent customer service team. What are some stand-out moments since the company launch? We have now surpassed our 20th year, which is a huge milestone in itself. However, one of the biggest highlights of the business has been watching it grow. Additionally, introducing new technology for order management, like our API and FTP solutions, has been a game changer for our larger clients. How are you finding the current climate in the UK? Is it affecting business? The current climate presents its challenges, especially with economic uncertainty affecting consumer spending. However, we’ve found that personalised gifts remain in demand, as people look for meaningful ways to connect with their loved ones. We’ve adapted by keeping our offerings versatile and ensuring competitive pricing. How do you view the future of independent retail? We believe there’s a bright future for independent retail, especially for those who can offer unique, niche products. Personalised gifts are a great example of this, as they provide a level of individuality and sentiment that mass-produced items cannot match. By embracing online platforms and creating strong, memorable customer experiences, independent retailers can continue to thrive, even in a competitive landscape. Are you active on social media? How is this important for the business? Yes, we’re very active on social media! It’s a vital part of our marketing strategy, helping us connect with customers, showcase our latest products, and share inspiration for gift-giving. Platforms like Instagram and Facebook allow us to engage directly with our audience, gather feedback, and stay top of mind for special occasions throughout the year. Do you have any advice for new businesses starting out in the world of gifts? Our main top tip for newcomers to the gift industry is to examine your target market and what they’re likely to need. Also, invest in understanding your target audience and stay flexible to their needs. And finally, don’t be afraid to start small and scale up as you grow—there’s real value in learning from each step of the journey. What can we expect in the future from the company? We’re excited to continue expanding our product range and introducing more options that our customers will love. We’ll keep innovating with new technology to make the personalisation process even smoother, and remain committed to supporting both small businesses and larger retailers with the same high standards of service. Keep an eye on the ’What’s new’ category on our website as we regularly launch new products and designs! Don’t forget to visit our stand at Spring Fair, Hall 4J10.
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