73 BUSINESS ADVICE Gen Z, this means receiving content, recommendations and offers that resonate with their individual preferences and lifestyles. Here’s how your business can use it to create impactful marketing campaigns: Personalisation at scale In a recent survey, Gen Z shoppers expressed the highest rate of approval for personalised marketing. AI enables businesses to analyse vast amounts of data to discern patterns and preferences. This capability allows for highly personalized marketing campaigns that can adapt in real-time to changes in consumer behaviour. Predictive analytics AI-driven predictive models can anticipate Gen Z’s needs. Whether it’s suggesting the next binge-worthy show or predicting fashion trends, businesses can use these insights. Sentiment Analysis Gen Z is vocal segment on social media. AI tools monitor conversations, identify trends and gauge sentiment. After analysing this, brands can adapt their messaging accordingly. Hyper-Targeted Advertising AI enables precise audience segmentation. Businesses can create hyper-targeted ads that resonate with Gen Z’s diverse interests whether you’re selling trainers or a gap year ski season. Strategies for success Data-Driven Creativity: Combine AI insights with creative storytelling. SIA Austria’s Instagram stories feature usergenerated content, showcasing real experiences from their community. Interactive Experiences: Use AI-powered quizzes, polls and AR filters. Gen Z craves engagement, and such elements can go ‘viral’ - driving brand awareness. Ethical AI: Be transparent about data usage. Gen Z values privacy and ethical practices. SIA Austria’s privacy policy is concise and accessible, earning trust. OPPORTUNITIES ABOUND With impressive spending power and an influential online presence, Gen Z offers plenty opportunity for savvy, forwardthinking marketers. By harnessing the power of AI, businesses can create tailored campaigns that resonate with this digitally native generation. www.siaaustria.com
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