GEN Z’S UK FASHION SPEND SET TO HIT £6.6 MILLION PER DAY, TOTALLING £1.2 BILLION, UNIDAYS RESEARCH REVEALS Over the coming six months, Gen Z will buy more fashion items than any other generation, with two-thirds set to spend between £76 and £500 each, that is according to the latest Fashion Report from UNiDAYS which details the findings from a survey of 1,600 UK students on their buying habits. Reinforcing previous findings, the latest report highlights Gen Z’s preference for a varied wardrobe, which fits their range of specific motivators and key moments in the student calendar as driving purchasing behaviours. Topping the list of the most popular reasons for Gen Z to buy new items are working out, spring holidays, staying on trend, interviews or jobs, and festivals. Unlike older demographics, students show a unique preference for in-store shopping, with the majority indicating they would rather browse physical stores than online sites across the majority of fashion categories. Driving this preference is a desire to try-before-you-buy (73 percent), avoid delivery wait times (61 percent), and the convenience of having multiple shops in one location (54 percent). “Fashion is a massive contributor to individualism, which is a huge part of Gen Z identities,” said UNiDAYS Category Lead Fashion, Gonzaga Alonso. “It’s one of the ways young people can stand out from the crowd and show they’re following their own path, so it’s no wonder we see more brand fluidity and openness to try new labels. What is more striking is students’ willingness to forego the convenience of online shopping for the instant gratification of buying in-store. All this means brands need to step up a gear when it comes to seamless and consistent experiences and start prioritising youth demands, meeting them where they’re at during key moments on the student calendar.” To read the full report on Gen Z’s fashion behaviour and spending trends, download your copy of the UNiDAYS Fashion Report at https://corporate.myunidays.com/reports/fashion-report-2024 ABBOTTS LYON ANNOUNCES CHARITY PARTNERSHIP Leading jewellery brand Abbott Lyon has announced its partnership with CoppaFeel!, the UK’s only breast cancer awareness charity for young people, as part of its Charms for Charity initiative. Through this heartfelt campaign, Abbott Lyon is committed to making a meaningful impact by designing and creating bespoke bracelets, donating 100 percent of the profits to carefully selected charities. In its second partnership of the initiative, the brand has partnered with CoppaFeel! to release a limited-edition bracelet on 4th October during Breast Cancer Awareness Month. The bracelet is more than just a stylish accessory; with a choice of four different boob and mastectomy designs, it’s a regular reminder of the importance of checking your chest. Jezz Skelton, CEO and Founder of Abbott Lyon, said: “We’re incredibly proud to announce our second charity partnership as part of our Charms for Charity initiative. Following our first collaboration with Children with Cancer UK, we’re excited to continue our support for meaningful causes by partnering with CoppaFeel!. “By supporting this charity, we’re helping to spread a message that resonates deeply with us – empowering people to take control of their health, and advocate for themselves to ensure that everyone has the best opportunity to lead a full life. Breast cancer awareness is a cause that’s close to our hearts, and we’re proud to be part of such an important movement.” www.abbottlyon.com 6
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