COMPANY PROFILE 17 DAPPER & SUAVE T: +44 (0)7757 760 042 www.dapperandsuave.uk We’re also proud to have received several awards into the last couple of years: • Customizable Gifting Small Business of the Year 2023 (Greater London Enterprise Awards 2023) • Best Gentleman’s Accessory e-tailer 2023 - Surrey (Southern Enterprise Awards 2023) • Wedding Accessory Brand of the Year 2023/24 (South England Prestige Awards 2023/24) • Best Bespoke Wedding Accessories Business 2024 - Surrey Business Resilience Excellence Award (Luxlife Global Wedding Awards 2024) - • Wedding Accessory Brand of the Year 2024/25 (South England Prestige Awards 2023/24) • Most Creative Men’s Online Fashion Accessories Store 2024 (Southern Enterprise Awards 2024 How are you finding the current climate in the UK? Is it affecting business? The climate is cautious, and there is much more competition in the summer months for customers spending with the return of festivals like Glastonbury. For us that was balanced out by a stronger start to the year, and we’ve used that period of slower sales to build up stock of our best sellers ahead of the key sales quarter leading up to Christmas to ensure we have enough supply ready for demand. How do you view the future of independent retail? From a personal perspective, independent retail is almost always our go-to whenever we visit the high street. Independents often care more about the customer service experience and the interaction where they can receive direct feedback. Having said that, the cost of renting physical space can be restrictive for some, which is why pop-up shopping events like ours can be a good option. Are you active on social media? How is this important for the business? We are active on social media, particularly Instagram and Facebook, and we also use LinkedIn. It’s important to be seen. Do you have any advice for new businesses starting out in the world of accessories? Choose your brand name carefully and check out any trademarked names similar to yours. Think about your story telling, focus on your costs, and value the work you do to justify your selling prices. Most importantly, reach out for advice from others who work in a similar space to yours. There is so much to learn about accountancy, packaging, shipping, website design and more! What can we expect in the future from the company? Our motto is to Do Well, Live Well & Dress Really Well and that’s something we will continue to focus on. We want to help everyone who shops with us feel their best on a special day or just every day. We continue to review our product range and designs to ensure we build up a repeat customer base.
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