12 Get ready for an exciting fusion of style and innovation as Moda x Pure debuts at Spring Fair, taking place from 2–5 February 2025 at Birmingham NEC. This dynamic showcase will unite three vibrant destinations — Clothing & Footwear, Fashion Accessories, and Jewellery & Watch — to create the ultimate hub for fashion buyers and industry professionals. Soraya Gadelrab, Event Director, Spring Fair; ‘We are thrilled to debut the Moda x Pure concept at Spring Fair 2025, bringing together an unparalleled selection of brands and destinations under one roof. With an incredible line-up of brands, the vibrant Moda x Pure Catwalk, and a seminar programme packed with retail insights and future trends, this is a must-attend event for fashion buyers across the country. Whether seeking sustainable jewellery, cutting-edge accessories, or the latest in clothing and footwear, Moda x Pure will offer something to inspire and excite.’ Must-have buys The show will bring together the best of the season’s must-have accessory and jewellery collections making it a must visit in the buying calendar. In the Fashion Accessories destination, Miss Milly will present a stunning selection of handbags, purses, and scarves. Its SS25 collection highlights vibrant spring and summer colourways with florals, leaves, spots, chevrons, and abstract designs. The season’s standout launch is Miss Milly’s brand-new bag and purse collection, crafted from recycled leather and handmade by skilled artisans in India. These ecofriendly pieces reflect the brand’s commitment to sustainability while offering retailers stylish and responsible additions to their A FUSION OF STYLE Check out the preview of the newest show on the circuit: Moda x Pure: the ultimate accessories and jewellery showcase at Spring Fair 2025 IN BRIEF: WHO: Pure x Moda, www.springfair.com/moda-fashion WHERE: NEC, Birmingham WHEN: 2-5th February, 2025
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