We round up the best exhibitors of the inaugural Pure x Moda fashion destination PURE MODA EXHIBITORS BasketBasket www.basketbasket.co.uk STAND: 3E16 BasketBasket imports handmade ethically produced woven baskets, bags, sun hats and products for the home – ecofriendly and stylish for everyday living. All are handmade by artisans in Madagascar and Morocco. Everything is made with natural sustainable products. A number of new items will be on display at the show in 2025, as well as bestsellers which remain popular all year round. Gemjar www.joyaonline.co.uk STAND: 3E32 Gemjar produces a fantastic range of wool blend socks and bamboo socks, as well as bamboo pyjamas, bamboo underwear and hats, gloves and slippers. Alexander Thurlow www.alexanderthurlow.com STAND: 3F20 Alexander Thurlow is an enduring British family business passionate about jewellery and scarves with a special emphasis on flower jewellery, poppies and bespoke products. The company is a major supplier to the gift and cultural retail trade. Bluelily925silver www.bluelily925silver.com STAND: 2M02 Bluelily925silver prides itself on a simple compact range of .925 Sterling Silver, boxed and ready to sell. With a low minimum carriage paid order of £80, it makes sense to try the range of studs, earrings, rings and pendants. Vurchoo www.vurchoo.co.uk STAND: 2L34 Vurchoo’s Studs of Hope is designed to be an evergreen collection of affordable jewellery that simultaneously represents and supports the countries they are inspired by. More specifically they were designed with the aim of helping children around the world escape poverty and find education. Comprised of ethically-sourced gold, silver and mixed metals, as well as gemstones, Studs of Hope was created to bring ethical jewellery to the masses. By purchasing one of the Studs of Hope pieces, Vurchoo gives 10-25 percent of profits to charities in the UK and overseas via its partner UK registered charities. 14
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