25 SPRING FAIR PREVIEW As the UK’s leading retail trade event for 75 years, Spring Fair brings together home, gift and fashion buyers and suppliers of all sizes from across the industry to create new business opportunities. An essential meeting place for retail, Spring Fair’s seven decades of expertise offers an entire community of retailers a place for unmatched innovation and inspiration. Spring Fair 2025 promises an immersive experience packed with events and features designed to inspire buyers and exhibitors alike. A snapshot of what’s on at the show, taking place from 2nd – 5th February 2025 at NEC Birmingham, has been revealed including: • Over 1,200 exhibitors already confirmed with over 90 percent of the show sold • 12 unmissable buying destinations dedicated to Home, Gift, Fashion, and Everyday categories • More than 1 million products • Over 400 new brands • 100+ international brands • Five special product pavilions • Curated and exciting collaborations with partners including the Giftware Association, the Greeting Card Association, and Llewellyn-Bowen Design • 4 days of free insights, inspiration and catwalk shows across three content stages including the new Licensing Lab in partnership with Fabacus • Activations galore across the show floor including happy hours and ambience clinics, sampling sessions, giant birthday cards, awards ceremonies, and a time capsule experience taking us back in time to key events, people and products in the show’s history. The show also has a new aroma. Spring Fair’s exclusive signature fragrance, Heritage 75, created to commemorate the show’s 75th anniversary will waft through the aisles. The scent, crafted in collaboration with fragrance experts Quintessence Fragrances and home fragrance experts Sebnini, will bring a multisensory dimension to the event. Heritage 75 captures the spirit of the show, blending tradition and modernity, and reflecting the excitement of the anniversary while symbolising 75 years of heritage. With scent-scaping proven to elevate brand interactions, boost dwell times, and drive sales, this immersive fragrance experience will engage visitors like never before. 12 unmissable product destinations Save time by sourcing all your collections at once. Explore 12 diverse products destinations offering the biggest and broadest array of products under one roof. Gift - The destination that keeps on giving: a treasure-trove of unique, personalised and licensed gifts. Greetings, Party & Celebration - Occasional products to remember! Find an exciting celebration of cards, wrapping paper, balloons and partyware collections here. Beauty & Wellbeing - Energise your collections with products that lavish the senses and relax the mind. Discover sought-after wellness products that pamper, groom and spritz. Kids, Toys & Play - Ignite your playful side with this array of must-have toys, gadgets and games that bring big imaginations to life. Home, Living & Décor - Elevate the art of living in this An immersive experience An essential meeting place for retail, Spring Fair’s seven decades of expertise offers an entire community of retailers a place for unmatched innovation and inspiration. Read on for your exclusive preview of the industry’s must-visit event IN BRIEF: WHO: Spring Fair, www.springfair.com WHERE: NEC, Birmingham WHEN: 2-5 February, 2025
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