37 SPRING FAIR EXHIBITORS ORANGE TREE TOYS www.orangetreetoys.com Orange Tree Toys’ beautiful sustainable wooden toys are all designed in Cheltenham, UK. The toys are designed for maximum fun and safety, providing a range of beautifully crafted traditional children’s toys, which last for years and are sure to become toy box treasures. Orange Tree Toys designs and manufacture both bespoke and own brand, as well as having the licence for classic childhood favourites, Peter Rabbit™, The Snowman™ and The Snowdog, and Paddington™ for Baby. All products are made entirely from FSC®-certified wood, and come beautifully packaged in fully recyclable packaging, and are completely plastic free. The company’s new range for 202d is the Farmyard collection, featuring cute farmyard animals and vehicles. There’s a variety of toys and games for children from 12 months, with a wide range of pocket money toys including first push toys and mini puzzles, as well as some larger pieces and new concepts. STAND: 5G14-H15 BRAINSTORM TOYS www.brainstormltd.co.uk Brainstorm Ltd. returns to Spring Fair while celebrating its 30 year anniversary. The company has become synonymous with innovative, educational toys and gifts and 2025 will see it expand its range with exciting new products. Half Toys will spark curiosity with a minimalist design that belies its play value. The open-ended play range provides a multi-sensory experience and features dinosaurs, forest, Savana and ocean creatures. Each Half Toy has a tactile, soft-hued skin which includes safe magnets seamlessly embedded into each half so they can be opened and closed easily to reveal their skeleton within. Each skeleton can be played with separately and fits together in a simple puzzle designed for little hands to master. Available in single packs, an adorable 3D Picture Book Set, Diorama sets and a stunning World Playset, the extensive range suits various retail outlets with competitive price points. Highly collectable, kids will love to play, fidget with their Half Toys, learning about the world around them. Something creepy comes to the Brainstorm portfolio in 2025. Greepz is a new creepy, horror-themed collectable plush capitalising on the popular Creepypasta craze and is aimed at ages 14+. According to the latest report from Circana, the toy market aimed at teens and adults now represents 28.5 percent total market share and Greepz is perfectly targeted for this demographic and mix horror with humour. Greeplingz is a smaller version of Greepz and each packaged plush character features a changing lenticular face and collector card which gives their creepy back story and links to creepypasta. The scary lenticular face is visible in the impactful packaging as well as their bums seen through the back of the box. The EUGY craft collectable craze is phenomenally popular with children of all ages and brand awareness is at a high with consumers. Collectors and new fans will love the exciting new characters planned for 2025 as creators Dodoland continues to produce high-quality EUGY models that capture the imagination. New EUGY to collect, create and keep include Kingfisher, Beaver, Capybara, Pachycephalo and Manatee taking the range to over 100 SKUs. Made from environmentally friendly, biodegradable card, children follow a simple number sequence to assemble their 3D EUGY figures. STAND: 5G42-H43 REPEAT REPEAT E: sales@repeatrepeat.co.uk www.repeatrepeat.co.uk The new Puffin design is the latest addition to the Country & Coast range of bone china by Repeat Repeat. The Puffin joins the Seagull and Boat designs, which are currently ‘flying out’ and ‘sailing out’ of stores located by the sea! The phrase ‘Happiness is being by the coast’ can also be personalised to a town or village in relatively small quantities, which is proving as popular as ever. They are also available in mugs and egg cups. The same bespoke option also applies to the rest of the Country & Coast range, which now has 25 designs including cows, sheep, pheasants, bikes, garden birds, bees, cats, dogs and more. The full range can be seen on the Repeat Repeat website. STAND: G34-H35
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