63 COMPANY PROFILE When did you start up and why? Portland Living is a British gift and interiors brand brought to you exclusively by Gainsborough Giftware. We launched the brand in 2020, with our first container of products landing in October of that year. What prompted you to launch the business? With years of experience in the industry and a passion for design and interiors we were eager to develop our own collection. Our customers were asking for a certain type of product and with a gap in the market we took the opportunity to design and curate our own collection and thus Portland Living was born. What challenges have you overcome since the company’s launch? Portland Living was launched during the COVID-19 pandemic, which in itself presented us with many challenges logistically. Travel wasn’t permitted and so this forced us to become more innovative and creative with our ideas and product development. We were able to concentrate on our digital offering and connect with new and existing customers in a new way. Tell us about your product offering. We offer a breadth of seasonal and everyday gift and interior products. We aim to combine a rustic farmhouse aesthetic with a classic and effortless style. All items embody a charming and unique quality inviting our customers to layer up their collections with texture, tone and understated design. What are your most popular products? We are in a very fortunate position where we can say all of our products are loved by our diverse customer base. Depending on the season you will find a breadth of products in our bestselling category, however it’s safe to say our Jasper rabbit range and ceramics are a firm favourite. Have any styles taken you by surprise with their popularity? Our customers are great at letting us know what they want and we are always thrilled when collections are well received. Our Highland Cow range recently went viral on social media so that’s promising for 2025! We also have some spectacular Autumn collections that you won’t want to miss. How do you keep your designs fresh and current? Do you follow trends?
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