64 PORTLAND LIVING www.portlandliving.co.uk We buy and design on instinct and try to maintain a classic aesthetic with a few quirks and characterful pieces which will catch the eye. We don’t follow trends but like to keep up-to-date on what is popular in the design and interiors world. What sets you apart from your competitors? We’re a family-run business with a passion for gifts and interiors. We have confidence in our designs and feel we offer a unique aesthetic for our customers which is charming, rustic and timeless. What are some stand-out moments since the company launch? We were blown away by the response to our collections when we showcased our products for the first time at the Harrogate Christmas and Gift Fair in 2023. Our amazing customers have continued to support us and we are thrilled every time someone new trusts us to provide the products for their ranges. How are you finding the current climate in the UK? Is it affecting business? The current climate is challenging, however it encourages us to work harder to bring in new and different ranges at competitive prices and in small quantities. We aim to do what we can to ensure our customers are supported every step of the way. How do you view the future of independent retail? Despite the obvious challenges with retailing online and on the high street we believe independent retailers will continue to thrive as we are constantly amazed by the creativity, skillset and innovation of our customers. Are you active on social media? How is this important for the business? We are active on social media and it is a huge part of our marketing strategy. We find it a great tool for communicating with our customers; sharing our news and gathering feedback. We use Instagram, Facebook and Pinterest, which are all fantastic visual platforms for sharing our products. Do you have any advice for new businesses starting out in the world of gifts? Have a great team around you that is enthusiastic, creative and driven. Listen to your customers and have a clear idea about who you are and what you want to present to the world. What can we expect in the future from the company? We aim to grow the Portland Living brand by attending more trade shows and by strengthening our online presence. We are constantly developing our website making it easy and efficient for our customers to shop with us too. Our buying and design teams are constantly striving to source and develop exciting new products that meet our customer’s needs. Join us and shop our 2025 Collections! Harrogate Christmas & Gift Fair in Hall B, Stands B8 and B21, Spring Fair NEC in Hall 5, Stand 5D51.
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