CUTLER AND GROSS PARTNERS WITH VOYADO TO ENHANCE OMNICHANNEL CUSTOMER EXPERIENCE Voyado, the leading Swedish retail technology platform, has announced its new partnership with Cutler and Gross, the iconic British luxury eyewear brand, to improve the brand’s omnichannel customer engagement and support its ambitious growth plans. Voyado was selected to partner with Cutler and Gross to improve – and connect – its online and in-store customer experiences, leveraging its deep expertise in the retail industry. By creating a consistent journey aligned with the brand’s reputation for premium brand craftsmanship, this collaboration will allow Cutler and Gross to scale its tech ecosystem, enhancing functions across e-commerce, customer data management, and in-store operations. Jack Dooley, CEO at Cutler and Gross, says: “Since 1969, Cutler and Gross has forged a reputation for its optical excellence and craftsmanship. We’re excited to build on this and grow our customer-centric approach through Voyado’s powerful tech stack. We aim to combine the exceptional in-store experience with online and provide a seamless customer journey through loyalty and personalisation. The capabilities of Voyado’s technology will allow us to understand our customers further and provide a world-class experience wherever they are.” The partnership will also enable more strategically designed loyalty incentives. As part of this, Cutler and Gross plans to launch a loyalty program offering exclusive rewards to enhance customer engagement, such as experiential rewards and exclusive offers for their most loyal customers. www.cutlerandgross.com WALKING STICK SPECIALIST CLASSIC CANES ANNOUNCES NEW OWNERSHIP British walking stick specialist Classic Canes has announced a forthcoming change of ownership. From 1st June 2025, Classic Canes will be owned by its long-term supplier, Gastrock of Germany. Classic Canes’ managing director and co-owner Charlotte Gillan said, “My parents and I are delighted to have accepted an offer for Classic Canes from our long-term suppliers and close personal friends, the Gastrock family of Germany. Hans and Elke Gastrock and their children, Peter and Sara, share our commitment to excellence in design and quality and they are the perfect people to supply our customers in Great Britain and beyond.” Gastrock was established in 1868 and has passed through many generations of the same family. The company manufactures high quality wooden walking sticks in Germany to this day and is also an established international wholesaler. Managing Director, Hans Gastrock said, “Having supplied Classic Canes for many years, we are very pleased to have the opportunity to take on the prestigious Classic Canes name. My family and I have always enjoyed our regular visits to Britain and are great admirers of the British way of life and sense of style so this is the perfect match for us. We look forward very much to working with the customers of Classic Canes and continuing to supply our walking sticks to the company’s British and other markets.” Charlotte continued, “My parents and I would like to thank all our customers, suppliers and staff most sincerely for their support over the last 42 years. We have greatly enjoyed running Classic Canes and will treasure our memories of this very unusual and interesting business.” A clearance sale of Classic Canes’ UK-based stock is on, with generous discounts available to existing and new customers. Interested buyers should email info@classiccanes.co.uk for further details. 6
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