Gift Focus inc Attire Accessories - March/April 2025

COMPANY PROFILE 13 When did you start up and why? I started the business right after graduating from the Glasgow School of Art in 1996. I sold my degree show jewellery and, while on a work placement, I developed a business plan that gave me the confidence to launch my own venture. What prompted you to launch the business? The success of selling my degree pieces encouraged me to create a business plan. Attending trade fairs soon followed, and I formed a great partnership with John Lewis, alongside many other beautiful shops across the UK. What challenges have you overcome since the company’s launch? As a small business, balancing everything – designing, manufacturing, social media, and accounts – time management for a small business can be hard. Plus looking after a small team of manufacturers. Tell us about your product offering. We create illustrative jewellery collections inspired by romance and nature, all designed and crafted in our workshop on the West Coast of Scotland. Each piece tells a unique story. What are your most popular products? Our woven wire work featuring flowers, leaves, and birds has been a long-time favourite. Recently, our illustrative collections with robins, foxes, and other animals have become particularly popular and sentimental. Have any styles taken you by surprise with their popularity? The simple flower and heart designs, which have been in our collection for over 25 years, still resonates deeply with customers. It’s a timeless favourite. How do you keep your designs fresh and current? Do you follow trends?

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