14 LINDA MACDONALD JEWELLERY T: +44 (0)1389 841 848 www.lindamacdonaldjewellery.com Instead of chasing trends, our collections flow naturally from one to the next, each linked by a central theme or story. It’s more about continuity and narrative than trends. What sets you apart from your competitors? Our focus on illustration and storytelling gives each collection a unique feel. Additionally, we proudly design and manufacture all our jewellery here in the UK, which sets us apart from mass-produced alternatives. What are some stand-out moments since the company launch? Winning the BJA Jewellery Designer of the Year in 2012 was a big highlight, as was our long-term relationship with John Lewis. Travelling the world for trade fairs has also been an incredible experience. How are you finding the current climate in the UK? Is it affecting business? Retail has been tough across the UK, and it’s disheartening to see high streets struggling. It has certainly affected small businesses, including ours. How do you view the future of independent retail? There’s growing interest in the provenance of products, and I think people will continue to value quality and authenticity. Independent retail can thrive alongside online stores, especially when supported by compelling stories. Are you active on social media? How is this important for the business? Yes, we’re active on Facebook and Instagram, which are fantastic platforms for sharing our story. They allow us to connect with customers on a personal level, making the shopping experience feel more intimate. Do you have any advice for new businesses starting out in the world of gifts? Focus on telling your story, engage with your customers regularly, and always prioritise friendly service and quality products. Consistency and authenticity are key. What can we expect in the future from the company? Expect more jewellery collections featuring rich illustrations and meaningful stories. We’re excited to continue designing pieces that spark the imagination and resonate with our customers.
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