25 BUSINESS ADVICE upcycled fabric from other makers so it keeps these smaller pieces out of landfill!” As well as diverse techniques used in jewellery, market customers are considering the types of jewellery they buy too, and with budgets being tight, this often effects what they buy and how bespoke they want it to be. One market customer, Ruth Mathews, comments, “My engagement ring actually came from an artisan market – I wanted something really unique, so me and my partner visited a local market and got the jeweller to further customise it with an engraving inside. It’s the most special piece of jewellery I own.” However, if customers are looking for a less expensive treat, they lean towards nonmetal for an everyday alternative. Amanda from Bowerbird Jewellery, who creates fabric jewellery, said, “Earrings are my bestsellers. They are lightweight and add a pop of colour to any outfit at an affordable price. They are a nice giftable type of jewellery too, but who doesn’t want to treat themselves every now and then!” Nicki concludes, “Markets allow customers to meet the makers of the products they’re buying, and when it comes to personalising jewellery, especially for a special occasion, this can be a real benefit. Customers get the chance to talk to the jeweller about their process and craft, or find something bespoke. Even the everyday jewellery found at markets has a more unique twist that mass-produced manufactured jewellery. Many jewellers offer workshops and courses as well, which are a great gift idea – I’ve previously taken my daughter on a jewellery making course for her birthday, so not only did we get some quality time together but she got to make a memorable piece she can keep forever!” Whether you’re drawn to minimalist metalwork, intricate beadwork or bold wooden creations, local markets provide a one-of-a-kind shopping experience for you to discover jewellery that is as unique as it is beautiful.
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